Making Luxury Your Lane as a Creator
Making Luxury Your Lane as a Creator
Being a content creator in the luxury space can feel like a paradox… I should know. For over a decade, I’ve been the force behind the top luxury content creators breaking into the industry.
The thing is… the magic is in the paradox.
Examples:
You’re expected to stay “aspirational” while remaining relatable. Be visible without being too available. Create consistently, but only post if it’s “perfect.” The unspoken vibe is: be an enigma… oh but post daily.
It’s a lot. I KNOW. I get paid literally to guide people through the “a lot” to make it not only manageable, but also financially lucrative. And what I constantly find myself reminding my clients is this: You can absolutely build a luxury-aligned, high-value content creation business without burning out, oversharing, or pretending your life is something it’s not.
Luxury is a feeling. A perception. An energy.
Here are THREE strategic concepts I’ve shared with top content creators like Chriselle Lim, Coco Bassey, and Marianna Hewitt… and they’ve worked like a charm! So if you’re wanting to break into (or rise up to ) the luxury realm of content creation ya just might wanna listen up:
1. Luxury is a feeling.
You don’t need head-to-toe designer to be seen as luxury. Actually, insiders in the industry (especially the French) may be very skeptical if you do. It’s a BIG turn-off for luxury brands if you’re constantly flaunting logos, and it’s the #1 mistake content creators who don’t know insider info do.
Luxury is about making people feel something when they engage with your content.
That feeling might be:
Calm and composed
Intimate and refined
Effortless and elevated
In other words…. it’s intentional. It’s a vibbeeeeeeeeee. And it’s the same vibe that makes someone memorable and aspirational.
Luxury creators don’t rely on volume, they rely on vibe. That’s what makes them memorable. That’s what makes them aspirational.
So before you worry about what’s trending, ask: What emotion do I want to create in my audience this week?
2. Consistency is more powerful than perfection.
Most creators get stuck trying to be “perfect” and then they don’t post.
Here’s a classic Idalia-talk example:
Content-creator (who has great aesthetic and style but has the need to be “perfect”): “Oh Idalia, I did shoot the outfit, but the pictures weren’t what I WANTED it to be, so I just didn’t post it.”
Me (who has insider knowledge, believes in the power of my client, and pushes them outside their comfort zone to see REAL results): “GURLLLLLLLLL, what the f are you talking about? You look great. Don’t for a second DOUBT YOURSELF! POST POST POST!”
Result: Content-creator posts (yes, sometimes begrudgingly), and then 90% of the time the luxury brand comes back wanting to gift them something. Content-creator thus is no long begrudged, thanks me, and asks for more advice.
3. Alignment is the new hustle.
Forget trying to land every luxury brand under the sun. Focus on building a brand so specific, so aligned, that the right luxury brands want to be in your world.
Here’s what alignment looks like:
You know what kinds of luxury brands feel right for your aesthetic and values. Being a “Dior” girl is much different than being a “Rick Owens” girl.
You’ve created a beautiful, clear portfolio that reflects your evolution.
You pitch with clarity because your story is tight, and your content backs it up.
Luxury creators aren’t working with EVERYBODY.
They’re intentional and profitable.
If you’ve been nodding your head through this, if you’re feeling the vibe, if you know you're meant to be seated front row but have no idea how to actually get there…
Let me let you in on something: There’s a system. There’s a strategy. And I’ve put it all in one place for you.
How to Get Invited To Fashion Week is the online course I wish everyyyy content-creator would take when they first start thinking about being in the luxury space.
It’s the exact roadmap I use with my private clients to help them:
Get invited to fashion week (without begging or buying their way in)
Build real relationships with PR teams
Make it onto the right guest lists (psssst: and stay on them!)
Actually belong in the rooms they used to just watch on Instagram
I really don’t care if you’ve never been to Paris or if don’t have 100k followers. I can say whole-heartedly IT DOESNT MATTER!
If you’ve got the aesthetic, the vision, and the drive… I can teach you the rest.
Being a luxury content creator isn’t just about looking the part.
It’s about being in the room, owning your presence, and building a long-term career from it.
Learn more about my best-selling online course “How To Get Invited to Fashion Week”.
See you on the runway ;)
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XX Idalia