RIP to The Traditional Influencer Part 2
RIP to The Traditional Influencer Part 2
When I wrote RIP to The Traditional Influencer, I seriously had nooooo idea how much it would resonate. So many of you (from creators, managers, to even brands) reached out to say, “Yes!!!! This!!!! Thank you for saying it.”
But I bet you’re still wonderful what’s next?
If the traditional influencer is dead, what takes their place? And if you’re a creator, what does this mean specifically to you in 2025?
So let’s backtrack a bit. Call me DOC and let’s go back in time to 2016 when the influencer (dare I say blogger) world was T-H-R-I-V-I-N-G.
This was a time when creators were only about aesthetic, ie: no substance. You know the ones I’m talking about right? The ones posting content like, “OMG do you like my new Sezane sweater? Teehee 💅💅💅” as if that’s enough to hold an audience.
The influencers who think a single emoji counts as a caption. Uhm. no.
Yeah, I know I’m being blunt… but if I don’t say it, who will? Because quite frankly, the rest of this damn industry is still sugar-coating the economy and slapping you with “Boss Babe” GIFS hoping that’s going to convince you that they know what they’re talking about. Again… Uhm. no.
I’ve spent over two decades in the PR and talent management world & over the years, and my work has always gone deeper than follower counts or trending sounds. I’ve sat with creators in their highest highs and lowest lows. I’ve seen what happens when the brand deals dry up, when growth plateaus, when the algorithm shifts and a once-steady income suddenly disappears. Because, trust me when I tell you, this has happened to every single creator.
You are not alone in these struggles!
That’s why I built what I now call the Path to Prestige™
Although yeah I can say it’s my fool-proof framework, but the countless of creators that have followed it describe it more as a mindset shift…. a roadmap that allows creators to stop chasing visibility and start owning their value.
It starts with clarity. Who are you beyond your content? What’s the story you’re really here to tell on social media?
Then comes credibility. Not just looking the part, but being the part… we’re talking about refining your presence, your message & your impact.
And ultimately, it’s about currency, because yeah I can sing kumbaya with you all night long, but I know you’re coming to me bc you want your creator career to become an actual thriving business. And i bet you want the kind of cultural and professional capital that opens doors, creates partnerships, and builds legacy, yeah?
Prestige > Popularity
In the age of content overload, prestige is what lingers. Think about it, it’s what really allows a creator to go from “influencer” to industry authorty. From sponsored posts to signature offers. From chasing brand deals to designing your own economy.
Feeling me?
THIS is heart of The Creator Catalyzer: a 12-week lab I launched to help creators build businesses that last.
It’s for every creator out there that asks themselves: Now what?
Inside the lab, I guide a select group of creators through their own Path to Prestige. We unlearn the BS that’s been fed to you (sorry!). We focus on business-building. We get strategic. We set goals, and we accomplish them. TOGETHER.
The results? Clarity. Confidence. Offers that convert. Systems that scale. And creators who no longer ask permission to be taken seriously.
If you're a creator who's ready to stop riding the algorithm rollercoaster and start building something real… something that feels aligned, intentional, and yes, profitable… then join me.
And you’re not crazy for wanting more than likes and brand deals. You’re actually ahead of the game. Because you know deep in your heart thhat the traditional influencer is dead.
But the creator with prestige? They’re just getting started.
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The Creator Catalyzer begins July 14th and runs for 12 weeks. Below I put my frequently asked questions, but I’m making life even easier for you. Click here to apply for the Catalyzer and we’ll send you all the info you need. Plus, you can get a FREE exploratory call so we can chat through if this is right for you.
Don't forget to subscribe to my FREE Substack for more in-depth strategy, free messaging (can't wait to connect with you), exclusive videos, online course discounts, andddddd live video sessions.
XX Idalia