About
Idalia Inc. is a top destination for brands and influencers looking to exceed the conventional strategies of digital marketing, providing innovative services that consistently break the glass ceiling.
Idalia Salsamendi and Chriselle Lim
With over 20+years of industry experience, Idalia Salsamendi opened her namesake agency, Idalia INC, in 2016. Since then the company has conceived and executed powerful campaigns for prestigious houses and brands such as Chopard, Valentino, Stuart Weitzman, and L'Oreal, and developed impactful business strategy plans for top influencers and entrepreneurs, including Chriselle Lim, Marianna Hewitt, Brittany Xavier, Caitlyn Warakomski, and Coco Bassey.
Idalia Inc. is known for being exceptionally selective in the projects and brands it aligns itself with, fully embracing every client’s unique and special story into their strategic approach, with the ultimate goal to inspire, inform, and empower.
In a world overly saturated with social media influencers, Idalia Inc. distinguishes the glitter from the gold, leaving a mark in the industry that’s notably authentic and genuine.
Idalia Salsamendi at the British Fashion Awards, Royal Albert Hall
The true success of Idalia Inc. lies in Idalia Salsamendi’s vast experience in the fashion and entertainment industry. By the age of 19, she was already an account manager at Miami’s most prestigious PR agency, The Agency, working on top accounts like MTV’s Video Music Awards.
Chiara Ferragni for Cosmopolitan Magazine, booked by Idalia Salsamendi
In her mid-twenties, Idalia was working as an agent at Ford Models in Los Angeles before landing a position at Next Model Management only a few years later. There, she helped launch the careers of well-known supermodels like Erika Linder and Lucky Blue Smith, even booking him in his infamous Tom Ford campaign. With eager excitement, Idalia began to consider how the traditional modeling space would evolve and marry into the digital world.
When she moved to New York City a few years later to run the Talent Division at Next Model Management NYC, she began representing the most influential talent in the business, including Chiara Ferragni, Negin Mirsalehi, Julie Sariñana, Shea Marie, Caroline Vreeland, Brittany Hampton, Kristina Bazan, Julia Restoin-Roitfeld, Nicky Hilton, Danielle Bernstein, Gala Gonzalez, Harley Viera-Newton, Larsen Thompson, Rumi Neely, and Pamela Anderson.
with Negin Mirsalehi
with Julie Sariñana
with Brittany Hampton
It was there she discovered her love not only for booking the most elusive and sought-after campaigns, but also for creating the key business strategies that would propel careers.
With over 20 years of top-tier experience, Idalia is more than just a business strategist and management professional — she wholly embodies the kind of life she helps others create.
Idalia Salsamendi photographed during Paris Fashion Week
Idalia Salsamendi photographed during New York Fashion Week
You may find her sitting front row at the most exclusive fashion shows around the world, being photographed by street style photographers at fashion week, and being named “best dressed” by prominent publications. Speaking three languages, Idalia transcends culture and timezones to propel business forward on a global scale.
An enthusiastic public speaker, Idalia makes time to speak at key international conferences and universities, such as WWD’s Style Dimension Summit, The Daily Front Row Conference, The London School of Economics, and Create & Cultivate’s Vision Summit. It is through these speaking engagements that she continues to foster a community of empowered individuals that value industry knowledge and professional integrity.
Idalia Salsamendi speaking at the Fohr Conference
Idalia Salsamendi speaking at WWD Influencers Summit
Driven by her desire to empower females, Idalia began to establish their place in the fashion industry not only as “influencers,” but as true entrepreneurs and business women.
Time and time again, Idalia’s out-of-the-box, strategic thinking solidified her expertise and made her a standout in the industry. Being at the helm of so many successful campaigns earned Idalia her exalted reputation as someone capable of launching a budding career beyond the expectations among talent and brands alike.
with Chriselle Lim
Idalia also firmly values philanthropy, and donates a percentage of her income to help incredible causes throughout the world such as WHO, NAACP, and City of Hope. She also created “12 Days of Chris-elle” which has been able to raise over $100,000 towards various charities.