Earlier this year, I noticed something was a wee bit off the ‘gram. The algorithm had clearly shifted (which, by now, isn’t exactly breaking news) but this time, it felt different. My content wasn’t landing the way it used to. My engagement slowed down, my following stopped growing, and I hit what we can only describe as an “IG plateau.”

Real talk.. the answer may just be YES. Like yeah dude, you might actually be restricted by IG and not even know it. But here’s the good news. I’m going to show you had to literally tell if they’re limiting your account and how to fix it, oh and it takes less than 45 seconds.

My friends, we’re nearing the end of 2025 if you can actually believe it. Seriously, where does time go?

And if you’re like the hundreds of creators I’ve been talking to, I’m pretty sure 2025 is leaving you exhausted. I know. So many smart, creative people spent the year doing all the “right” things and watching the needle refuse to move.

Imagine waking up and seeing your name trending.

Not because your skincare routine went viral, or because you just dropped the newest Nara-Smith style recipe, but because a post, a clip, or a comment spiraled into the kind of viral chaos that no publicist could ever clean up. Your notifications are on fire… but not in the fun way.

This past year, it feels like almost every major house swapped creative directors which has shifted the fashion industry in ways we literally have never seen before:

Okay, deep breath with me for a second (breathe in for 4-3-2-1… breathe out for 1-2-3-4), because I am going to say the thing everyone in this damn industry is trying to tiptoe around….

The holiday season is the Super Bowl of brand partnerships. Budgets open up, brands scramble for last-minute campaigns, and your inbox/DMs start blowing up with “collab” offers that sound too good to be true.

The other day, while Dani was in the US Embassy sorting out his greencard (YAY!), I called up a childhood friend of mine (more like the brother I never had), and we began reflecting on where we are in life. We’re both in our early 40s. We both have careers that have had their tremendous ups and disastrous downs. We’ve seen our families and relationships evolve. And thus we began talking about the inevitable peaks and valleys that come with being alive long enough to have some scars but also some wisdom.

Okay, so I just got off a call with a previous student and I was telling them about how excited I am for my new Private Lab starting in October and that got us to talking about my Bootcamp. This student of mine actually started strategy with me via the Bootcamp before upgrading (for lack of better words) to my Private Lab.

There’s a Lana del Rey lyric that goes, “He doesn’t mind I have a LA crass way about me” and it always hits because I think you’re also here because you don’t mind my LA… Miami.. New York.. Cuban crass way about meeeeee.

Let’s play a quick game of “Would You Rather”:

Okay, so would you rather…

1. Blow $20,000 on five days of Fashion Week to maybe sit second row at a show for a brand that will probably forget your name within 12 hours of that show
   or

2. Put that toward an actual down payment on your sanity?

It’s 2025, and attending Fashion Week has officially become the most glamorized financial trap on the internet. I should know, I’ve been working the fashion-week-system for over a decade.

Okay fam, the time has finally come! Tomorrow, September 16th at 11am EST, I’m hosting a FREE live class, and if you’ve ever felt stuck with your growth on IG, then HI, this is the one you don’t want to miss.

You guys have been LOVING all the info I’m dishing out about Fashion Week, so I wanted to let you in on the top three questions I’ve gotten this past week:

I want to talk about something I see all the freakin’ time. You know, creators who are talented and working hard but still feeling stuck. Still not getting the brand deals they want. Still not getting the invitations they’re craving for Fashion Week.

Okay fam. Let’s have some fun.

Close your eyes cause we’re gonna play a game of make-believe.

I want you to imagine it’s 2017, otherwise known as the “Time before CoVid.”

You just posted your cafe latte shot with the caption “But first, coffee ☕️,” and BOOM! Five brands are in your inbox throwing money, gift cards, and a trip to Tulum because why the f* not?

It surprises me how often I hear creators sighhhhhh about Milan Fashion Week, convinced they don’t stand a chance unless they’ve already got a massive following or a blue check next to their name.

Soooo… Forbes came knocking again this past week and they wanted perspective. They wanted the kind of insight you only get from years spent in the trenches with creators, and top models, and celebrities who are actually moving culture forward.

Tell me if this sounds familiar: you wake up in the morning, and right when you press that button to get your coffee brewing, you grab your phone to “just check in.” And then suddenly (perhaps instantly) your whole life feels like it’s not enough.

When talking to creators aspiring to break into the luxury scene, I always ask them the same question.

“What does luxury mean to you?”

For context, TikTok has been cruisin’ on borrowed time in the states since earlier this year, thanks to the Protecting Americans from Foreign Adversary Controlled Applications Act (PAFACA). Signed into law in April 2024, it’s mandating ByteDance (TikTok’s parent company) to either sell TikTok or it gets banned by January 19, 2025.