How Do Creators Get Invited to New York Fashion Week?
How Do Creators Get Invited to New York Fashion Week?
It surprises me how often I hear creators get bummed out about New York Fashion Week thinking they don’t have a shot because they don’t have a gazillion followers.
Let’s clear something up real quick:
You do NOT need a huge following to be invited to New York Fashion Week. Like, NO. This is hands down one of the biggest misconceptions I hear over and over again. And honestly? It’s keeping way too many creators stuck on the sidelines when they could be center stage.
So if you've been sitting around thinking, "Well, maybe next year when I have a bigger following…" uhhhhhh nope. That mindset ends today.
Let’s actually look at what brands are after:
Strong engagement (spoiler alert: this matters more than your follower count)
A clear niche and aesthetic
Consistent, high-quality content
A pitching strategy that grabs attention
And guess what? Both macro and micro-influencers are in demand. Yeah, I sh*t you not when I say that brands are actively looking for creators with smaller, but more loyal audiences. And frankly, after talking to 5 different brands this week, this is the direction the industry is heading.
If you've ever dreamed of being managed for NYFW (ie, having a PR team to pitch you out and get you invited), well this is your chance.
IDALIA INC is officially opening applications to manage a select handful of creators for this September’s New York Fashion Week.
Yes, it’s an application.
Yes, we’re only choosing a few.
And yesssssss you can be one of them.
It’s so easy to apply… all you have to do is CLICK HERE.
Heads up that spots are extremely limited and we’re moving fast, so if this is on your vision board… if you’ve been waiting for a sign… if you’re ready to stop watching and start walking (hi!) this is it.
Let’s make Fashion Week your week.
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XX Idalia