Back in October 2024 I thought the fashion goddesses had sent Hailey Bieber to deliver their newest epiphany : The bob is back.

I thought: Okay, I want the bob. The bob will give me the change I need now that I turned 40.

Girllllll, if you’ve opened this article up is because you know and feel the pain of wanting to get somewhere in your business (or life) and having that dream come to a sudden halt because Karen on the other end of the email (and who apparently has the power to shift some dynamic of your dream) has decided to ghost you.

Now almost a decade later, Idalia INC has helped countless entrepreneurs, brands, and companies achieve their dreams. We’ve been named one of the top agencies in the USA, and have been featured in top publications like Vogue Business, Business Insider, and Forbes. Along the way we’ve also become a multi-million dollar company.

Let’s take a time machine back to 2014, shall we?

Oh yes, that prehistoric time where just having a pretty feed and a large follower count meant something. Actually, it meant everything. Brands would throw money at influencers like Charlie Sheen at a strip joint. Aesthetic grids, viral dance trends, and engagement pods created overnight stars, and man did they BANK because of it. I know, I’m the one that made them gazillions of dollars because of it.

I wanted to do the coolest thing on SubStack and invite y’all to participate. Then life happened, and life has a clever way of pulling us in a thousand different directions.

I’m the gal that color-coordinates my various calendars (one for business, one for personal, one for my clients), that creates detailed to-do lists (written out in one week, one month, quarterly, and yearly formats), that has a fierce determination to conquer it all (because yes, I do want to conquer it all).

For the first time EVER, I’m offering a LIVE Personal Branding Workshop exclusively for my SubStack community. And I want YOU to be a part of it!

Let’s get straight to the point.

I can’t standdddddddd “get rich quick” schemes. The entire darn internet is flooded with people who got lucky. Sure, maybe they went viral or happened to be in the right place at the right time. But now they’re selling you on their “secrets to success”?

For as long as I can remember, the fashion & beauty industries have been synonymous with the pursuit of perfection. I remember being 8yrs old looking at my mom’s Vogue magazines that were filled with airbrushed models and ads…. page after page of them.

If there’s one thing I continually tell my private clients is that in today's fast-paced influencer economy brands aren't looking for generic email pitching templates. The industry is way too saturated, and the chances of that one email catching the eye of the decision-maker is slim. (Yes, I tell it as it is. There’s too much sugar-coating going around in the industry and it’s so misleading.)

Let me get one thing off my chest from the get-go: I’ve been doing talent management since the dawn of Instagram. Actually, since before the dawn of Instagram… when a little thing called Blogs dominated this part of the hemisphere.

In just a few short years, AI-generated personalities are set to claim a significant portion of influencer marketing budgets (a $21 billion creator economy no less), which will leave human creators scrambling to keep up.

If you didn’t catch Part One let me get you up to speed. Instagram is rolling out some MAJOR changes in 2025 and I’m here to ensure that you’re not left behind.

Yeah, I know. Instagram has done it again…. literally changing everything up in 2025… just when we were getting used to their new format.