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Stop keeping up.
Start making your mark.
I understand the struggles you’re facing as a content-creator…brand deals falling through, engagement plateaus, and the pressure to create fresh, authentic content. On top of it all, how do you succeed as an influencer without losing your own unique voice and “selling your soul” to the industry.
Here are some FREE resources to free you from overwhelm and full you with purpose. From worksheets, to video sessions, to entries, consider this your one-stop-(non)-shop.
Brand Emailing Templates
Let me take the stress out of reaching out to brands with my email templates that showcases your value and professionalism. I want you feeling empowered and confident, knowing exactly what to say to make a lasting impression and secure exciting collaborations.
Content Planner
Stop posting randomly and start growing with purpose. Grab my free content planner and turn your content into a strategy that actually works. I want you feeling aligned and with a vision every time you post.
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Who Let Me Cut My Hair?! I Feel Like a Potato.
Back in October 2024 I thought the fashion goddesses had sent Hailey Bieber to deliver their newest epiphany : The bob is back.
I thought: Okay, I want the bob. The bob will give me the change I need now that I turned 40.
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Girlllll, I KNOW Why Clients Are Ghosting You
Girllllll, if you’ve opened this article up is because you know and feel the pain of wanting to get somewhere in your business (or life) and having that dream come to a sudden halt because Karen on the other end of the email (and who apparently has the power to shift some dynamic of your dream) has decided to ghost you.
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The Seven Things I STOPPED Doing That Made My Business MILLIONS
Now almost a decade later, Idalia INC has helped countless entrepreneurs, brands, and companies achieve their dreams. We’ve been named one of the top agencies in the USA, and have been featured in top publications like Vogue Business, Business Insider, and Forbes. Along the way we’ve also become a multi-million dollar company.
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Grab Your Black Dress: The Influencer Era is Dead
Let’s take a time machine back to 2014, shall we?
Oh yes, that prehistoric time where just having a pretty feed and a large follower count meant something. Actually, it meant everything. Brands would throw money at influencers like Charlie Sheen at a strip joint. Aesthetic grids, viral dance trends, and engagement pods created overnight stars, and man did they BANK because of it. I know, I’m the one that made them gazillions of dollars because of it.
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This is 41
I wanted to do the coolest thing on SubStack and invite y’all to participate. Then life happened, and life has a clever way of pulling us in a thousand different directions.
I’m the gal that color-coordinates my various calendars (one for business, one for personal, one for my clients), that creates detailed to-do lists (written out in one week, one month, quarterly, and yearly formats), that has a fierce determination to conquer it all (because yes, I do want to conquer it all).
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Join my FIRST LIVE SubStack Workshop!
For the first time EVER, I’m offering a LIVE Personal Branding Workshop exclusively for my SubStack community. And I want YOU to be a part of it!
Let’s get straight to the point.
I can’t standdddddddd “get rich quick” schemes. The entire darn internet is flooded with people who got lucky. Sure, maybe they went viral or happened to be in the right place at the right time. But now they’re selling you on their “secrets to success”?
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Buh Bye: Why the "Fashion Elite" Are Removing Fillers
For as long as I can remember, the fashion & beauty industries have been synonymous with the pursuit of perfection. I remember being 8yrs old looking at my mom’s Vogue magazines that were filled with airbrushed models and ads…. page after page of them.
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Throw out your old "pitch script" to brands and do THIS now!
If there’s one thing I continually tell my private clients is that in today's fast-paced influencer economy brands aren't looking for generic email pitching templates. The industry is way too saturated, and the chances of that one email catching the eye of the decision-maker is slim. (Yes, I tell it as it is. There’s too much sugar-coating going around in the industry and it’s so misleading.)
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Why Saying 'No' Is the New Power Move in Influencer Marketing
Let me get one thing off my chest from the get-go: I’ve been doing talent management since the dawn of Instagram. Actually, since before the dawn of Instagram… when a little thing called Blogs dominated this part of the hemisphere.
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Is AI about to replace content creators on Instagram?
In just a few short years, AI-generated personalities are set to claim a significant portion of influencer marketing budgets (a $21 billion creator economy no less), which will leave human creators scrambling to keep up.
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PART TWO: Major IG Changes Are Shaking Things Up!
Why oh whyyyy is IG changing so much?!
Yeah, I know. Instagram has done it again…. literally changing everything up in 2025… just when we were getting used to their new format.
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Welcome to the Next Chapter of Your Growth
There’s SO much I’m DYINGGGGG to tell you about for 2025 as there are so many fun things in the works, anddddd the first step is sharing that my SubStack has officially launched.
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A New Year’s Resolution You Won’t Regret
The New Year is almost here, and it’s the perfect time to reflect, refocus, and reset your goals as a content-creator. But how do you ensure that your resolutions stick this time?
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Struggling With Engagement?
Let’s be real… posting great content isn’t enough anymore… Le sigh… remember the good ol’ days when great content was enough?
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What I learned from Meta and TikTok
I just got off my EOY calls with META and TikTok and wanted to share some insight on what to look for in 2025…
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Beyond Your Personal Success
As the holiday season approaches, it's a time to reflect on the true spirit of the holidays — giving, gratitude, and generosity. For content creators, like yourselves, this is a powerful reminder that your influence reaches far beyond likes and shares.
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Conquering Black Friday…
Now that November is upon us, I wanted to chat about Black Friday as it presents a prime opportunity to captivate your audience with high-value content and convert engagement into revenue.
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Challenges you might be facing…
I’m not exaggerating when I say that FRONT ROW READY is the ONLY Fashion Week course like it in the world. Here’s why:
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You HAVE to act fast
Fashion Week isn’t waiting around, and neither should you! Our FRONT ROW READY (How to get invited to Fashion Week) Course is the ONLY online course in the world designed to show content creators like you exactly how to...
Partnership Playbook
Transform your chaotic brand partnership process into a streamlined system with this powerful worksheet. Finally, gain the clarity and control you need to confidently manage every deal, saving time and reducing stress as you level up your collaboration game.
Affiliate Success Accelerator
Discover the key to earning consistent, passive income with this masterful worksheet. This essential tool will help you confidently navigate the world of affiliate king, LTK, so you can maximize your revenue potential without the guesswork or overwhelm.