The Steady Demise of the “Instagram Influencer”

The Steady Demise of the “Instagram Influencer”

Love her or her not, Nara Smith is a classic example of why 2025 may not be panning out the way you want it to be. I share more below.

The first part of 2025 has come crashing in for soooooo many content creators (like Miley Cyrus in 2013) and I know why.

We’ve officially entered the era of the slow and steady demise of the “Instagram Influencer”… you know, the ones who survived off street style photos of them in a Fendi bag they probably couldn’t even afford… the ones who survived off viral TikTok dance trends… the ones who survived in showing you a fake life where everything is perfect all the time.

What do they all have in common?

Surface level engagement.

It’s not sustainable. It’s not building a business. It’s building a demise.

You can’t just be “pretty” on the internet anymore. Brands want more than a high follower count or likes. They want results. They want conversions.

So if you´re a creator who still thinks it´s still about viral moments, you might want to sit your booty down ‘cause I´m going to give you a crash course on the next trend in influencer marketing and the content creation economy.

To continue reading, please click HERE.

XX Idalia