What I learned from Meta and TikTok
What I learned from Meta and TikTok
I just got off my EOY calls with META and TikTok and wanted to share some insight on what to look for in 2025…
First, expect a boom in niche platforms, catering to smaller, highly engaged communities over broad, general audiences.
Second, social commerce will continue to grow, with direct in-app purchasing becoming standard, allowing creators to generate revenue without leaving the platform.
Finally, AI-driven content personalization will redefine how you as creators engage with your audience, as algorithms become smarter at serving hyper-targeted content. To thrive, you will need to stay ahead of these trends while presenting your brand professionally.
Think about it like this… you’re gonna need more than creativity and consistency to stand out in an increasingly saturated market. Success will come down to a blend of strategic branding, strong analytics, and professional presentation. One of the essential tools to achieve this is a media kit to help you showcase your business, audience demographics, content performance, and collaboration opportunities. This will lead to more brand partnerships. It’s like a resume that highlights what makes you stand out and why brands should work with you. So if you’re looking to scale your content-creation business in 2025, a professional media kit is not just a luxury—it’s a necessity.
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