Stop keeping up.
Start making your mark.
We understand the struggles you’re facing as a content-creator…brand deals falling through, engagement plateaus, and the pressure to create fresh, authentic content. On top of it all, how do you succeed as a creator without losing your own unique voice and “selling your soul” to the industry.
Here are some FREE SubStack articles to free you from overwhelm and full you with purpose.
Spilled My Secrets in This Podcast
I’ve got some juicy news to share! I was a guest on Brittany and Anthony Xavier’s podcast, The Long Game, where we talked about what it really means to be authentic as an influencer, how to evolve your personal brand in a way that feels true to you, and why authenticity is the key to building meaningful connections with your audience.
What I learned from Meta and TikTok
I just got off my EOY calls with META and TikTok and wanted to share some insight on what to look for in 2025…
Spotlight on Angela Fink
Working with talented and creative content-creators has always been in the forefront of my company. This is why this week I’m doing things a bit differently and shining a spotlight on Angela Fink.
Time to travel the world…for free.
Isn’t it time you travel the world for free? I’m going to teach you how.
Miami Night Out
There is nothing quite like a warm Miami night out and last Wednesday was no exception… Dani and I went to @bouchon_bistro – they just opened six months ago and this French bistro has become all the craze. So of course, in true Idalia fashion, I had to see if it’s worth the hype.
Five years married!
Spending our fifth wedding anniversary at The Miami Open thanks to Lacoste…
The Risk
Ask yourself these three questions…
I Turned 40
So this is what happened when I turned 40…
Miami Heat
I’m back home in Miami for a few weeks and loving it! Here are my favorite outfits of the trip so far!
Editorialist Style Icon
Y’all probably know this by now but I love to share, be it business advice, life advice or in this case, style advice! I had such a lovely conversation with Editorialist, in which I shared my top wardrobe essentials and revealed what inspires my personal style. *SPOILER ALERT* everything does!
CPHFW S/S 24
At Idalia INC we are always two steps ahead of the social media game, ensuring our clients (both influencers and brands alike) are constantly getting up-to-minute strategy for their business…
Stillness is Key
Three lessons the bush taught me.
In the Bush
A safari like none other…
Spring in London
Some of my favorite looks this past month…
Rethink Your Life
Three quotes that will make you rethink your life…
Avoid DMing
True Story: This past week I received a DM from a brand representative saying they’d love to work with me. Great, I thought and I asked them for their email address so we could discuss specifics. Her immediate response was that they only operate via Direct Messaging on Instagram…
My Short Course
I’m so excited to announce that I’ve partnered with the JCA in London to bring a riveting short course to life this July…. both in their Mayfair campus as well as online. This course has been a long time coming, and it’s going to cater to both brands and influencers.
Bacchanalia
It’s decadent. It’s lush. It’s a place to see and be seen.
Turning Giftings into Paid Partnerships
“Idalia, how can I get those gifting brands who I organically post for finally start paying me for those posts?”
Influencers, NEVER Do This On Social Media
… and by “influencers”, I really mean ANYBODY.
Partnership Playbook
Transform your chaotic brand partnership process into a streamlined system with this powerful worksheet. Finally, gain the clarity and control you need to confidently manage every deal, saving time and reducing stress as you level up your collaboration game.
Affiliate Success Accelerator
Discover the key to earning consistent, passive income with this masterful worksheet. This essential tool will help you confidently navigate the world of affiliate king, LTK, so you can maximize your revenue potential without the guesswork or overwhelm.