Why Your Content Isn’t Working
Why Your Content Isn’t Working
Talking to creators around the world, I’ve come to realize that the majority of them aren’t struggling with discipline. Their hurdle comes when we talk about the constant pressure for them to stay inspired, to produce and post content… and then and then and then for it to actually perform well.
Talk about exhaustion.
I still find that creators tend to genuinely love what they do even if they feel burnt out by the process. Or, for example, they can have a thousand brilliant ideas and still feel stuck… a paralysis that takes place not in the dreaming, but in the following-through.
What really changes everything is when they stop chasing that inspiration and start building an actual business (ie, system) that supports it.
Think about it… when creativity has structure it doesn’t drain, it sustains. This is where I tell creators that they NEED to stop reacting to the changing algorithms, the trends, the pressure to post and perform, and they need to start LEADING their own unique path.
Recently, one of my Private Lab students, Sam Hirschmann, shared something that captured this perfectly. Without me asking her, she began talking about her journey so far… figure she’s 6 weeks in to our 12 week Lab. Her following as increased 10% in 6 weeks and one of her videos (for the first time ever) has gone viral.
HOLY SHIT, “WHAT YOU TEACH ACTUALLY WORKS!”
She told me that the quality of the lessons was “insanely good,” and that she loved the pace because every week new material dropped just as she was ready for it.
She said the weekly action items kept her accountable and that the live sessions helped her connect not only with me but with an entire community of creators who were just as committed as she was.
Then she said something that really stayed with me: “I’ve taken other online classes before, but I never follow through because they’re just not engaging.” BOOM!
That’ssssss what most creators are up against. It’s not that they’re lacking of talent or even ambition, it’s the plain fact that they have no one they trust or can turn to to give them structure and support that actually works!
When you start treating your creativity like the business it deserves to be, everything changes. You stop operating in survival mode and start building from intention. You stop looking for the next spark and start designing a rhythm that allows your ideas to grow.
That’s why I built my Private Lab. It’s my 12 week intensive online program that brings strategy and artistry together. This is where you get to learn to plan, execute, and grow with purpose. Each week has a powerful intention behind it, and every lesson inside of each respective week builds on the last.
And if you know me, you know I’m going to keep you accountable for your success, the same way I want you to keep me accountable as your commander-in-chief in the battle ground I call “The Creator Economy".” And so my weekly action items keep you grounded in real progress, and the live sessions remind you that you’re not doing this alone.
So I really want you to dig deep inside yourself and ask : What are you really waiting for? I’d love to have you inside my next Private Lab starting in January 2026. And here’s the kicker, let’s schedule a FREE exploratory call to see if it’s for you. Pressure-free. BC you guys know me by now… I’m out for your better interest so if you’re not the right fit, my team and I will tell you. We’ll guide you in another direction.
This free call is for you to get guidance, not to make you feel guilty or pressured.
So again, I’ll ask you:
What are you waiting for?
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XX Idalia