You’re About to Show Up On Google
You’re About to Show Up On Google
Listen up familia, there’s a significant IG update rolling out on todayyyyyy, and if you’re a creator, small business, or anyone using the platform professionally, this one’s worth paying attention to.
If your Instagram account is public and set up as “professional,” your content will soon start appearing in Google search results.
Yeah, Google as in Google. This is going to dramatically increase your global search visibility and I don’t need to tell creators how HUGE this is.
One of the biggest frustrations I hear from creators is:
-“I’m posting consistently, but I still feel invisible.”
Or:
-“I have all this great content, but it’s not reaching new people.”
I get it. IG’s algorithm can feel like a black box & while there are strategies to work with it (you know I love sharing ‘em), growth can still be slow, especially if you're not already on a growth curve.
But this new update is gonna open alotta door.
For the first time, your Instagram posts might be discoverable outside the app by people searching on Google. That means your content could now reach someone who’s not on Instagram, who’s never followed you, but who’s actively searching for something you talk about or offer. Feeling me?
So to make the most of this shift, you’ll need to be intentional about keywords specifically, the words and phrases people are typing into Google when they want to find someone like you.
Think about:
Your bio: Does it say what you actually do in searchable terms?
Your captions: Are you using words your audience might be searching for not just for engagement, but for context?
Your alt text: Are you optimizing it, or just skipping it?
And this is actually something I’m already teaching in my Creator Catalyzer… I literally help you fix that at the foundation. We rework your bio so people instantly get what you do. We optimize your captions so they spark conversation and boost reach. We build a presence that actually converts viewers into followers (ahem, and followers into fans).
And now, with this Google update, everything I teach isn’t just working inside Instagram, it’s working across the entire internet and that is freakin’ POWERFUL.
So if you’ve felt stuck, invisible, or overwhelmed with growth strategies that never stick, thissssss issssssss your sign to change that.
Let’s make this next chapter the one where people finally find you… and FOLLOW YOU!
If you’re interested in hearing more, let’s schedule a free exploratory call here.
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XX Idalia