LTK

Outfit by Carolina Herrera

LTK

How do top content creators make serious money without depending on brand partnerships?

This is a question I get asked ALL the time, and rightfully so. The stress of depending fully on brand partnerships is not something to be taken lightly—that's why I find that using LTK is genius.  A lot of my top content creators do this, and trust me when I say you can make some SERIOUS money.

So here is how you can get ahead of the game and leverage LTK:

1. Know your audience. What and where do they like to shop? And in what price range? Offer them what they want and be consistent. When you get to know what your audience likes and you see that they're shopping that, you know you've struck gold and can repeat that same pattern over and over again. You start becoming their go-to person for those particular niches. Remember that you’re a resource not a car salesman.

2. Promote your LTK Shop across all your channels - visibility is key. I’m talking about emailers, IG, TikTok, website, and beyond. The more you increase your visibility, the more traffic your shoppable posts will receive. I want to point out here that you don't need to look desperate when doing so. It's not that you're shoving things in people's faces, but that you become a place people go to for recommendations and links to those recommendations.

3. Keep all your shopping recommendations in one place—your LTK Shop making it as easy as possible for your shoppers to find out what they’re looking for. Educating your followers about your LTK Shop will guarantee higher conversions.

Want to learn more about brand partnerships? Check out our online courses.