Three New Things About Instagram
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Three New Things About Instagram
I just got off the phone with one of my contacts at META where we talked all things social media… what’s changing, what to look out for, and what to proactively do for maximum growth and engagement.
In this post, I wrote down the top three takeaways from that convo so that you too can thrive. Y’all know I’m not here to gate-keep!
A/B Reels Testing
Now you’ll be able to test 4 different captions and thumbnails off one Reel. Whichever variation performs the best within the first half hour will be the one that will be the final display on your page.
Achievements
Now when you go to your professional dashboard, you’ll see achievements you have or have yet to earn. You’ll be rewarded for accomplishing certain achievements including more discoverability and greater reach with your content.
Insights
You’ll now be able to see a retention graph so you can better analyze for how long your audience watches the Reel. This is so that you better understand your audience and what their ‘cut-off’ point is when you create your videos.
If you’re interested in learning more about the services my agency offers, click here.