TIKTOKocalypse is Happening!
TIKTOKocalypse is Happening!
Since my last SubStack article about TikTok closing in the USA, there have been a couple of new developments I wanted to share with you.
For context, TikTok has been cruisin’ on borrowed time in the states since earlier this year, thanks to the Protecting Americans from Foreign Adversary Controlled Applications Act (PAFACA). Signed into law in April 2024, it’s mandating ByteDance (TikTok’s parent company) to either sell TikTok or it gets banned by January 19, 2025.
“But Idalia…. it’s August 2025 and it hasn’t been banned!”
Yes, but in a very bold move, Trump (who obvs is now back in office) has signed three executive orders in a row, each granting a 90‑day reprieve. The latest just pushed the deadline to September 17, 2025.
What’s really important to understand here is that behind the scenes, ByteDance has been building an internal workaround…. the rumored M2 app expected to roll out September 4th. Just in time to TikTok’s looming end.
If it launches, M2 could replace TikTok in U.S. app stores, and deliver virality…. butttttttt with a very different engine.
So if you thought this was just political ping-pong, hold yo damn horses bc as a creator this is gonna affect your business, audience, and reach.
M2 isn’t TikTok but it’ll likely use local data rules and favor “safe,” verified, or more traditional content formats. So as a creator, you can ride the wave, or scramble when it’s crashing.
Want to be first in line with migration guides, formatting tips, and early M2 analytics? Stay subscribed bc this shift’s gonna be wild.
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XX Idalia