Stop keeping up.
Start making your mark.
I understand the struggles you’re facing as a content-creator…brand deals falling through, engagement plateaus, and the pressure to create fresh, authentic content. On top of it all, how do you succeed as an influencer without losing your own unique voice and “selling your soul” to the industry.
Here are some FREE resources to free you from overwhelm and full you with purpose. From worksheets, to video sessions, to entries, consider this your one-stop-(non)-shop.
Does Happiness Have a Place in Fashion?
Anyone in the fashion industry no matter where in the ladder or spectrum you are will rarely talk about happiness. It’s simply not considered to be a requirement for the industry. I mean, doesn’t the glitz, glamour, and free clothes/trips account for this happiness?
London Calling
Some of my favorite looks from London… including one that made it to the best dressed list in GLAMOUR…
Paris Fashion Week, in Three Days
Paris Fashion Week is always a highlight of my year and there’s nothing I love more than trotting about town wearing my favorite designers and going to all my favorite shows, presentations, and let’s not forget the parties…
It’s a TikTok thing
Yeah, I said it. It’s fun.
Spring black
What can I say? I’m a sucker for black.
Discipline. Habits. Consistency.
Next time you find yourself at a fork in the road ask yourself, “Do I have discipline? Am I being consistent?”
Winter to spring transition
Ahem, did I mention Harper’s Bazaar named me one of the best dressed with this outfit?
Burnt Toast
Let me preface this article by saying that I love my job.
Retreat
This past week I did the unthinkable in my world - I shut off my computer for a week and took time for me. Oh, did I mention that this was also during New York Fashion Week?
Shimmy Shimmy
What has me glowing like a greek goddess, you ask?
Best business books
You should always be flexing your brain. Here are my top three business reads that’ll leave you ready to conquer your endeavors.
Copenhagen S/S22
Copenhagen Fashion Week… here I come!
Glimpses of a Spanish summer
Quick first impression
Making a lasting and positive first impression now has to be done in record timing. Move aside Olympians, this is a dash to the finish that has to be sprinkled with finesse and style. So how exactly can someone exude positivity, professionalism, and friendliness in mere seconds?
PS: Not everyone has to like you
I get it. I get it because I’m a people pleaser. Hi, my name is Idalia Salsamendi, and I’m a chronic people-pleaser.
Five to Seven
This past weekend, I decided to doll myself up. Blame it on me binging on “Halston” on Netflix. Blame it for my need to just wear something bright, flirty and fun. Whatever it was, it brought pure magic.
The “Setting”
We hear this all the time, don’t we?
It’s the broken track-record of those telling us that work should not consume our entire lives. That we need to put our priorities in order. That life goes by quicker than a blink of an eye and (wait for it, wait for it)… we need to take time to smell the roses.
Is perfection worth it?
Allow me to preface with the obvious: I make a living off of digital marketing and advertising. The modern female Don Draper who traded in the office on Madison Avenue for a laptop and a mobile. But just like office spaces and typewriters have evolved, so has advertising, but not to a quick enough pace as I personally would have liked.
Welcome to Idalia Inc.
“This ‘place’ had to be inclusive so that it didn't matter who you are, where you're from, or how much money you have, that you had a seat at my table.”
Partnership Playbook
Transform your chaotic brand partnership process into a streamlined system with this powerful worksheet. Finally, gain the clarity and control you need to confidently manage every deal, saving time and reducing stress as you level up your collaboration game.
Affiliate Success Accelerator
Discover the key to earning consistent, passive income with this masterful worksheet. This essential tool will help you confidently navigate the world of affiliate king, LTK, so you can maximize your revenue potential without the guesswork or overwhelm.
Brand Emailing Templates
Let me take the stress out of reaching out to brands with my email templates that showcases your value and professionalism. I want you feeling empowered and confident, knowing exactly what to say to make a lasting impression and secure exciting collaborations.