Stop keeping up.
Start making your mark.
We understand the struggles you’re facing as a content-creator…brand deals falling through, engagement plateaus, and the pressure to create fresh, authentic content. On top of it all, how do you succeed as a creator without losing your own unique voice and “selling your soul” to the industry.
Here are some FREE SubStack articles to free you from overwhelm and full you with purpose.
48hrs in Tokyo
Threads
At Idalia INC we are always two steps ahead of the social media game, ensuring our clients (both influencers and brands alike) are constantly getting up-to-minute strategy for their business…
Influencer Tip: Three Communication Mishaps That’s Costing Your Business
“Bad” communication is the number one reason a brand won’t work with an influencer, but what does that exactly mean, and how can you ensure you’re not putting your business at risk because of it?
Seal the Deal
What’s stopping you from getting those brand deals? I’m here to open my doors to you on how to negotiate and seal the damn deal…
Stillness is Key
Three lessons the bush taught me.
In the Bush
A safari like none other…
Spring in London
Some of my favorite looks this past month…
Rethink Your Life
Three quotes that will make you rethink your life…
Avoid DMing
True Story: This past week I received a DM from a brand representative saying they’d love to work with me. Great, I thought and I asked them for their email address so we could discuss specifics. Her immediate response was that they only operate via Direct Messaging on Instagram…
My Short Course
I’m so excited to announce that I’ve partnered with the JCA in London to bring a riveting short course to life this July…. both in their Mayfair campus as well as online. This course has been a long time coming, and it’s going to cater to both brands and influencers.
The 7 Commandments for Influencers & Brands
This is the guide I wish I would have had when I started the industry.
Bacchanalia
It’s decadent. It’s lush. It’s a place to see and be seen.
Why You Shouldn’t Have a Niche
We all have one. Or at least, we all should have one, right?
Turning Giftings into Paid Partnerships
“Idalia, how can I get those gifting brands who I organically post for finally start paying me for those posts?”
Influencers, NEVER Do This On Social Media
… and by “influencers”, I really mean ANYBODY.
Let’s Talk About Gifting…
This is probably every influencer’s favorite word : gifting.
And getting those emails can be so exciting, especially when an influencer is starting their career. So what’s the catch?
Just Listen
Just hits differently, doesn’t it?
Does Happiness Have a Place in Fashion?
Anyone in the fashion industry no matter where in the ladder or spectrum you are will rarely talk about happiness. It’s simply not considered to be a requirement for the industry. I mean, doesn’t the glitz, glamour, and free clothes/trips account for this happiness?
London Calling
Some of my favorite looks from London… including one that made it to the best dressed list in GLAMOUR…
Image vs. Money
A very important lesson any influencer should realize early on in their career (psst it’s okay if you’re realizing it while you’re thriving) is that brand partnership jobs normally fall under two categories : image jobs and money jobs.
Partnership Playbook
Transform your chaotic brand partnership process into a streamlined system with this powerful worksheet. Finally, gain the clarity and control you need to confidently manage every deal, saving time and reducing stress as you level up your collaboration game.
Affiliate Success Accelerator
Discover the key to earning consistent, passive income with this masterful worksheet. This essential tool will help you confidently navigate the world of affiliate king, LTK, so you can maximize your revenue potential without the guesswork or overwhelm.