One of the biggest advantages of being in this industry for over two decades is access. And for creators, access to real-time META updates can be the difference between being ahead of the curve and thriving vs playing catch-up and feeling like your head is barely above water.

Okay okay okay I know this is gonna cause a bit of a stir, but you’re here because I don’t sugarcoat things, right?

Okay good. So let’s talk about something no one wants to admit: Millennial creators are falling apart. And it’s not because they aren’t talented, but simply because the game has changed… and unfortunately some of them haven’t.

It surprises me how often I hear creators get bummed out about New York Fashion Week thinking they don’t have a shot because they don’t have a gazillion followers.

It’s time ya got a little momentum. A lil sumthin’ sumthin’ to keep you motivated and thinking : YES, I CAN DO THIS!

Wanted to take a breather here to talk about the quiet stuff about the creator industry….the part of being a creator that doesn’t make it onto the feed.

Last week my client, Chriselle Lim, announced that Phlur (the fragrance brand she helped revive) has been acquired by TSG Consumer Partners, a private equity firm known for investing in consumer growth brands.

A few months ago, I dropped a spicy little SubStack about the death of the influencer anddddd y’all went wildddddddd. Like Bugs Bunny in the moon wild….

In case you’ve been living under a social media rock (which btw if you are, what a freakin’ blessing!) earlier this year the U.S. government passed a law that could ban TikTok in the United States by September unless its parent company, ByteDance, sells it to an American buyer.

Okay so this is actually good news. The fact that Instagram no longer cares if you have 1,000 followers or 1 million.

(( I’ll give you a moment to let out a sigh of relief. ))
Bc yeah, the numbers that used to dictate our online worthiness just lost a whole lotta power.

Listen up familia, there’s a significant IG update rolling out on todayyyyyy, and if you’re a creator, small business, or anyone using the platform professionally, this one’s worth paying attention to.

Okurrrrrr let’s just call it out: Instagram feels weird lately. No?

Are you noticing that your views are down, or that your Reels aren’t moving. I’m hearing this A LOT with my students. And the question that always comes up is:

Y’alllllllll META is going through some major facelifting (like think Kris Jenner.. oh so good!) for the second half of 2025, and I’m gonna let you in on all the changes.

Excuse the bluntness (again), but after this article became one of my most-read EVER, I knew that I had to expand on how ChatGPT is legit ruining creators’ businesses… like hardcore.

When I wrote RIP to The Traditional Influencer, I seriously had nooooo idea how much it would resonate. So many of you (from creators, managers, to even brands) reached out to say, “Yes!!!! This!!!! Thank you for saying it.”

Ever since I started Idalia INC almost a decade ago, I’ve begun to see the world through a particular lens, where every conversation is an insight. Every brand campaign I’m in charge of is a case study. Every moment is data to help build a more profitable future for my clients and students.

Gonna toot my own horn here for 12 seconds.. I promise there’s a method to this madness…After working top agencies in Los Angeles and New York, I decided in 2016 to launch Idalia INC with a big vision and a small team. The goal was to guide and strategize entrepreneurs, brands, and creatives so they could scale beyond what they thought was possible.

• 90% of creators don’t make enough to live off

• 80% will quit within two years of going full-time

Yeah, I just started a SubStack post with a brutal reality.

No sugarcoating… no warm fuzzies… just laying it thick for y’all to really digest.

But what kills even more is that most creators are being lied to. And because of those lies, these high statistic exist. Creators are being told that success means having lovely feeds and going viral. But no amigos. Success lies in strategy, consistency, and building a brand that becomes your business.

Fashion used to be about personal expression, about finding a look that worked for you and made you feel like you. You know… like Madonna in the 80s. I LIVEDDDDD for Madonna when I was 7 years old. I wanted the leather jacket. I wanted the bangles. I wanted the mole… the permed hair… the gloves.

This headline has been flooding your feed for the past couple of days, hasn’t it?

Hailey Bieber Just Sold Rhode for $1 Billion

When I first read it, I thought this deal was a bit unorthodox, so as a talent manager who handles acquisitions, I decided to take a couple of days to dig a bit deeper to get the full scoop (and what no one dares to talk about)…

Excuse my crassness from the start but I have to let this off my chest: I can tell when you're using ChatGPT to write your SubStack posts. And by “I”, I really mean all your followers and non-followers who will now never follow you because you sound like a heartless bot.