Stop keeping up.
Start making your mark.
We understand the struggles you’re facing as a content-creator…brand deals falling through, engagement plateaus, and the pressure to create fresh, authentic content. On top of it all, how do you succeed as a creator without losing your own unique voice and “selling your soul” to the industry.
Here are some FREE SubStack articles to free you from overwhelm and full you with purpose.
The 7 Commandments for Influencers & Brands
This is the guide I wish I would have had when I started the industry.
Bacchanalia
It’s decadent. It’s lush. It’s a place to see and be seen.
Why You Shouldn’t Have a Niche
We all have one. Or at least, we all should have one, right?
Turning Giftings into Paid Partnerships
“Idalia, how can I get those gifting brands who I organically post for finally start paying me for those posts?”
Influencers, NEVER Do This On Social Media
… and by “influencers”, I really mean ANYBODY.
Let’s Talk About Gifting…
This is probably every influencer’s favorite word : gifting.
And getting those emails can be so exciting, especially when an influencer is starting their career. So what’s the catch?
Just Listen
Just hits differently, doesn’t it?
Does Happiness Have a Place in Fashion?
Anyone in the fashion industry no matter where in the ladder or spectrum you are will rarely talk about happiness. It’s simply not considered to be a requirement for the industry. I mean, doesn’t the glitz, glamour, and free clothes/trips account for this happiness?
London Calling
Some of my favorite looks from London… including one that made it to the best dressed list in GLAMOUR…
Image vs. Money
A very important lesson any influencer should realize early on in their career (psst it’s okay if you’re realizing it while you’re thriving) is that brand partnership jobs normally fall under two categories : image jobs and money jobs.
Paris Fashion Week, in Three Days
Paris Fashion Week is always a highlight of my year and there’s nothing I love more than trotting about town wearing my favorite designers and going to all my favorite shows, presentations, and let’s not forget the parties…
Influencer Tip: Be Speedy
This week I posted a REEL on my Instagram that got me so many DM’s from influencers saying “Wow, I had no idea!” as well as brands saying “Thank you for making this point so clear!”…
Influencer Tip: Keep Learning
I’ll share a little secret of mine. Okay, maybe not so much a secret, but really a way of living that’s always proved beneficial - I never seize to learn.
Hello Lake Como!
It’s a TikTok thing
Yeah, I said it. It’s fun.
Influencer Tip: What to charge brands
The influencer industry has kept quiet for far too long when it comes to dispensing information about rates and usage.
Spring black
What can I say? I’m a sucker for black.
Discipline. Habits. Consistency.
Next time you find yourself at a fork in the road ask yourself, “Do I have discipline? Am I being consistent?”
Winter to spring transition
Ahem, did I mention Harper’s Bazaar named me one of the best dressed with this outfit?
Feeling pressured by a brand to post?
So here’s a story a hear often: A brand emails you excitingly offering you some gifting. You, equally as excited, accept and are looking forward to receiving your goodies. The goodies come, and then suddenly the brand won’t stop emailing you asking why you haven’t post on your grid/Reels. What now?
Partnership Playbook
Transform your chaotic brand partnership process into a streamlined system with this powerful worksheet. Finally, gain the clarity and control you need to confidently manage every deal, saving time and reducing stress as you level up your collaboration game.
Affiliate Success Accelerator
Discover the key to earning consistent, passive income with this masterful worksheet. This essential tool will help you confidently navigate the world of affiliate king, LTK, so you can maximize your revenue potential without the guesswork or overwhelm.