When in doubt, write it out.
Image vs. Money
A very important lesson any influencer should realize early on in their career (psst it’s okay if you’re realizing it while you’re thriving) is that brand partnership jobs normally fall under two categories : image jobs and money jobs.
Influencer Tip: Be Speedy
This week I posted a REEL on my Instagram that got me so many DM’s from influencers saying “Wow, I had no idea!” as well as brands saying “Thank you for making this point so clear!”…
Influencer Tip: Keep Learning
I’ll share a little secret of mine. Okay, maybe not so much a secret, but really a way of living that’s always proved beneficial - I never seize to learn.
Influencer Tip: What to charge brands
The influencer industry has kept quiet for far too long when it comes to dispensing information about rates and usage.
Discipline. Habits. Consistency.
Next time you find yourself at a fork in the road ask yourself, “Do I have discipline? Am I being consistent?”
Feeling pressured by a brand to post?
So here’s a story a hear often: A brand emails you excitingly offering you some gifting. You, equally as excited, accept and are looking forward to receiving your goodies. The goodies come, and then suddenly the brand won’t stop emailing you asking why you haven’t post on your grid/Reels. What now?
How to go viral on Reels
Move over TikTok, Instagram Reels is becoming the new way a content creator/business can go viral.
Influencer Tip: Gifting clients for the holidays
We are officially in holiday mode so I wanted to share my fool-proof tips when it comes to sending your clients (brands) some gifts for the holidays. This is something I do with all my top talent, and it works like a charm.
Influencer Tip: How to turn a brand into a repeat client
This is one influencer trick that will have you rebooked over and over again.
What NOT to do when reaching out to an influencer
I’ve been around the block for a while now and I’ve seen a lot of things when brands are trying to get influencers to notice them. However, most of the time brands miss the marker in a big way because of things that can be fixed rather simply.
Burnt Toast
Let me preface this article by saying that I love my job.
Retreat
This past week I did the unthinkable in my world - I shut off my computer for a week and took time for me. Oh, did I mention that this was also during New York Fashion Week?
Best business books
You should always be flexing your brain. Here are my top three business reads that’ll leave you ready to conquer your endeavors.
Quick first impression
Making a lasting and positive first impression now has to be done in record timing. Move aside Olympians, this is a dash to the finish that has to be sprinkled with finesse and style. So how exactly can someone exude positivity, professionalism, and friendliness in mere seconds?
PS: Not everyone has to like you
I get it. I get it because I’m a people pleaser. Hi, my name is Idalia Salsamendi, and I’m a chronic people-pleaser.
Speaking with authority
The biggest misconception when I tell people they have to speak from a place of authority is that it’s interpreted as : everyone must do as you say. And what I really mean couldn’t be further from the truth.
The “Setting”
We hear this all the time, don’t we?
It’s the broken track-record of those telling us that work should not consume our entire lives. That we need to put our priorities in order. That life goes by quicker than a blink of an eye and (wait for it, wait for it)… we need to take time to smell the roses.
Consider emailing an art…
In today’s fast-paced world where human connection becomes more and more seemingly impossible, emailing has transformed from a necessary business skill to an unlikely yet tremendously powerful form of art.
Is perfection worth it?
Allow me to preface with the obvious: I make a living off of digital marketing and advertising. The modern female Don Draper who traded in the office on Madison Avenue for a laptop and a mobile. But just like office spaces and typewriters have evolved, so has advertising, but not to a quick enough pace as I personally would have liked.
Can I pick your brain?
“You can pick my brain, when you pick your payment method.”
Like what you’ve read?
Idalia Salsamendi is contributing writer and journalist for various publications. Click below to see how you can hire Idalia for a contributing piece.