Stop keeping up.
Start making your mark.
We understand the struggles you’re facing as a content-creator…brand deals falling through, engagement plateaus, and the pressure to create fresh, authentic content. On top of it all, how do you succeed as a creator without losing your own unique voice and “selling your soul” to the industry.
Here are some FREE SubStack articles to free you from overwhelm and full you with purpose.
Influencers, NEVER Do This On Social Media
… and by “influencers”, I really mean ANYBODY.
Let’s Talk About Gifting…
This is probably every influencer’s favorite word : gifting.
And getting those emails can be so exciting, especially when an influencer is starting their career. So what’s the catch?
Just Listen
Just hits differently, doesn’t it?
Does Happiness Have a Place in Fashion?
Anyone in the fashion industry no matter where in the ladder or spectrum you are will rarely talk about happiness. It’s simply not considered to be a requirement for the industry. I mean, doesn’t the glitz, glamour, and free clothes/trips account for this happiness?
London Calling
Some of my favorite looks from London… including one that made it to the best dressed list in GLAMOUR…
Image vs. Money
A very important lesson any influencer should realize early on in their career (psst it’s okay if you’re realizing it while you’re thriving) is that brand partnership jobs normally fall under two categories : image jobs and money jobs.
Influencer Tip: Be Speedy
This week I posted a REEL on my Instagram that got me so many DM’s from influencers saying “Wow, I had no idea!” as well as brands saying “Thank you for making this point so clear!”…
Influencer Tip: Keep Learning
I’ll share a little secret of mine. Okay, maybe not so much a secret, but really a way of living that’s always proved beneficial - I never seize to learn.
Influencer Tip: What to charge brands
The influencer industry has kept quiet for far too long when it comes to dispensing information about rates and usage.
Discipline. Habits. Consistency.
Next time you find yourself at a fork in the road ask yourself, “Do I have discipline? Am I being consistent?”
Feeling pressured by a brand to post?
So here’s a story a hear often: A brand emails you excitingly offering you some gifting. You, equally as excited, accept and are looking forward to receiving your goodies. The goodies come, and then suddenly the brand won’t stop emailing you asking why you haven’t post on your grid/Reels. What now?
How to go viral on Reels
Move over TikTok, Instagram Reels is becoming the new way a content creator/business can go viral.
Influencer Tip: Gifting clients for the holidays
We are officially in holiday mode so I wanted to share my fool-proof tips when it comes to sending your clients (brands) some gifts for the holidays. This is something I do with all my top talent, and it works like a charm.
Influencer Tip: How to turn a brand into a repeat client
This is one influencer trick that will have you rebooked over and over again.
What NOT to do when reaching out to an influencer
I’ve been around the block for a while now and I’ve seen a lot of things when brands are trying to get influencers to notice them. However, most of the time brands miss the marker in a big way because of things that can be fixed rather simply.
Burnt Toast
Let me preface this article by saying that I love my job.
Retreat
This past week I did the unthinkable in my world - I shut off my computer for a week and took time for me. Oh, did I mention that this was also during New York Fashion Week?
Best business books
You should always be flexing your brain. Here are my top three business reads that’ll leave you ready to conquer your endeavors.
Quick first impression
Making a lasting and positive first impression now has to be done in record timing. Move aside Olympians, this is a dash to the finish that has to be sprinkled with finesse and style. So how exactly can someone exude positivity, professionalism, and friendliness in mere seconds?
PS: Not everyone has to like you
I get it. I get it because I’m a people pleaser. Hi, my name is Idalia Salsamendi, and I’m a chronic people-pleaser.
Partnership Playbook
Transform your chaotic brand partnership process into a streamlined system with this powerful worksheet. Finally, gain the clarity and control you need to confidently manage every deal, saving time and reducing stress as you level up your collaboration game.
Affiliate Success Accelerator
Discover the key to earning consistent, passive income with this masterful worksheet. This essential tool will help you confidently navigate the world of affiliate king, LTK, so you can maximize your revenue potential without the guesswork or overwhelm.