Stop keeping up.
Start making your mark.
I understand the struggles you’re facing as a content-creator…brand deals falling through, engagement plateaus, and the pressure to create fresh, authentic content. On top of it all, how do you succeed as an influencer without losing your own unique voice and “selling your soul” to the industry.
Here are some FREE resources to free you from overwhelm and full you with purpose. From worksheets, to video sessions, to entries, consider this your one-stop-(non)-shop.
Brand Emailing Templates
Let me take the stress out of reaching out to brands with my email templates that showcases your value and professionalism. I want you feeling empowered and confident, knowing exactly what to say to make a lasting impression and secure exciting collaborations.
Content Planner
Stop posting randomly and start growing with purpose. Grab my free content planner and turn your content into a strategy that actually works. I want you feeling aligned and with a vision every time you post.
CPHFW S/S 24
At Idalia INC we are always two steps ahead of the social media game, ensuring our clients (both influencers and brands alike) are constantly getting up-to-minute strategy for their business…
Threads
At Idalia INC we are always two steps ahead of the social media game, ensuring our clients (both influencers and brands alike) are constantly getting up-to-minute strategy for their business…
Seal the Deal
What’s stopping you from getting those brand deals? I’m here to open my doors to you on how to negotiate and seal the damn deal…
My Short Course
I’m so excited to announce that I’ve partnered with the JCA in London to bring a riveting short course to life this July…. both in their Mayfair campus as well as online. This course has been a long time coming, and it’s going to cater to both brands and influencers.
The 7 Commandments for Influencers & Brands
This is the guide I wish I would have had when I started the industry.
Why You Shouldn’t Have a Niche
We all have one. Or at least, we all should have one, right?
Turning Giftings into Paid Partnerships
“Idalia, how can I get those gifting brands who I organically post for finally start paying me for those posts?”
Influencers, NEVER Do This On Social Media
… and by “influencers”, I really mean ANYBODY.
Let’s Talk About Gifting…
This is probably every influencer’s favorite word : gifting.
And getting those emails can be so exciting, especially when an influencer is starting their career. So what’s the catch?
Just Listen
Just hits differently, doesn’t it?
Does Happiness Have a Place in Fashion?
Anyone in the fashion industry no matter where in the ladder or spectrum you are will rarely talk about happiness. It’s simply not considered to be a requirement for the industry. I mean, doesn’t the glitz, glamour, and free clothes/trips account for this happiness?
London Calling
Some of my favorite looks from London… including one that made it to the best dressed list in GLAMOUR…
Image vs. Money
A very important lesson any influencer should realize early on in their career (psst it’s okay if you’re realizing it while you’re thriving) is that brand partnership jobs normally fall under two categories : image jobs and money jobs.
Influencer Tip: Be Speedy
This week I posted a REEL on my Instagram that got me so many DM’s from influencers saying “Wow, I had no idea!” as well as brands saying “Thank you for making this point so clear!”…
Influencer Tip: Keep Learning
I’ll share a little secret of mine. Okay, maybe not so much a secret, but really a way of living that’s always proved beneficial - I never seize to learn.
Influencer Tip: What to charge brands
The influencer industry has kept quiet for far too long when it comes to dispensing information about rates and usage.
Discipline. Habits. Consistency.
Next time you find yourself at a fork in the road ask yourself, “Do I have discipline? Am I being consistent?”
Feeling pressured by a brand to post?
So here’s a story a hear often: A brand emails you excitingly offering you some gifting. You, equally as excited, accept and are looking forward to receiving your goodies. The goodies come, and then suddenly the brand won’t stop emailing you asking why you haven’t post on your grid/Reels. What now?
How to go viral on Reels
Move over TikTok, Instagram Reels is becoming the new way a content creator/business can go viral.
Influencer Tip: Gifting clients for the holidays
We are officially in holiday mode so I wanted to share my fool-proof tips when it comes to sending your clients (brands) some gifts for the holidays. This is something I do with all my top talent, and it works like a charm.
Partnership Playbook
Transform your chaotic brand partnership process into a streamlined system with this powerful worksheet. Finally, gain the clarity and control you need to confidently manage every deal, saving time and reducing stress as you level up your collaboration game.
Affiliate Success Accelerator
Discover the key to earning consistent, passive income with this masterful worksheet. This essential tool will help you confidently navigate the world of affiliate king, LTK, so you can maximize your revenue potential without the guesswork or overwhelm.